EMPOWERING WOMEN SINCE 1971

Through impersonation and displacement, this body of work aims to question the authenticity of female representation. Sourced from advertisements and film stills, these images range from affirming existing patriarchal norms to using the excuse of sexual liberation to serve the male gaze. The performative embodiment and reconstruction of these characters embraces the incongruity and empties the original portrayals of their former meaning. The authenticity of the space is also questioned by photographing these characters infront of a green screen, a canvas for illusions. The added texts are direct translations of dialogues, songs, tag lines from the originals, inserted in the image to act as yet another layer of conflict, a warning, a condition that clashes with reality.